Key highlights for this year’s event:

• We will be having shuttle service for seniors living in the Parkland, Sturgeon and Strathcona Counties
• 120 exhibitor booths, doubling our previous capacity
• Co‑hosting by six Edmonton organizations and three surrounding counties
• Endorsements from all three levels of government, including Members of Parliament Kelly McCauley and Billy Morin
• A broadened regional reach across Edmonton and multiple neighbouring municipalities

As Edmonton’s largest Seniors’ Week event, OBB will be promoted through a wide-reaching campaign across Edmonton and nearby communities. The campaign will include:

• Advertising on radio, and in community newsletters
• Social media posts and digital promotions for 2 months leading up to event
• Posters and flyers in the community to reach older adults across Edmonton and the surrounding communities
• Outreach through partner agencies and local municipalities
• Direct invitations to seniors’ groups, clubs, and service providers in Edmonton and the surrounding communities

This year’s expanded format and promotional reach create an exceptional opportunity for organizations looking to connect meaningfully with older adults, caregivers, and community partners.