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Lorena Smalley

Alberta Securities Commission (ASC)

The Alberta Securities Commission is the regulatory agency responsible for administering the province’s securities laws. At WSAC, we share the ASC’s mission: to foster a fair and efficient capital market in Alberta and protect investors.

UPDATES FROM OUR FRIENDS AT ASC 

As part of our commitment to financial wellness and seniors’ fraud prevention, we’re excited to partner with the ASC to bring you valuable resources and updates. From time to time, we’ll be highlighting investment tips and fraud alerts from their organization to help you make informed decisions and stay safe from financial scams.

Below is the update from the ASC!

 

Investing in the age of apps and finfluencers: How to stay safe when finance is trending

By Rebecca Vargese – July 3, 2025

As investing becomes more accessible through social media and mobile apps, it’s also become easier to fall for hype, trends, and even scams. This article from CheckFirst.ca offers timely tips to help you make smart financial decisions, recognize red flags, and protect your money—especially when “finfluencers” are involved.

Read the full article for practical tips to stay safe in a digital world of investing.

Understanding risk tolerance

 

Critical to your success as an investor is understanding what’s known as your personal Risk Tolerance or Risk Profile and ensuring you invest within your limits using suitable investments aligned to the risk you are comfortable taking.

Learn more about what to keep in mind when thinking about your risk tolerance and how to invest within your risk tolerance.

Upcoming workshops and events

Tuesday, August 12, 2025  | 6:30 p.m. – 7:30 p.m.

Virtual event | Investing in crypto in partnership with the Edmonton Public Library

 

Register here>

Investment Terms Fun Fact

 

What is Management Expense Ratio?

The management expense ratio (MER) is the total of the management fee and operating expenses expressed as a percentage of the fund’s value. Mutual funds show their MER as a percentage of the fund’s assets as a way to inform investors how much it costs to manage their investments.

 

Investment Caution List

Did you know The ASC provides a searchable list of companies and individuals that are not registered in Alberta but appear to be engaging in activities that require registration under Alberta securities laws, or may be an investment scam.


This article was originally published on the Alberta Securities Commission’s (ASC) investor education website CheckFirst.ca. The ASC is the regulatory agency responsible for administering the province’s securities laws. It is entrusted with fostering a fair and efficient capital market in Alberta and protecting investors. As a member of the Canadian Securities Administrators, the ASC works to improve, coordinate, and harmonize the regulation of Canada’s capital markets.